There has been a lot of talk about this specific bottle, after Diageo has chosen David Beckham to endorse this whisky and be it’s presentor. Yes, it does look like an aftershave doesn’t it?
And yes, it’s supposedly very young grain whisky sold for a lot of money. All is true.Yes. I was not expecting it to appeal to whisky geeks, but I really wanted to try it after all the hype and joking. Gladly my whisky friend Mally (cheers bud!) won a bottle of that on twitter and was kind enough to spare me a dram (for science, of course). So, here without further ado, let’s try this one, shall we?
Haig Club, 40% abv, NAS, £43.80 [ the Green Welly]
Nose: Feels young and quite spirity with lemon drops, green grass, and flowery aromas, with a touch of vanilla and cereals. Very light and fresh,but bearing its age… This is a youngster.
Palate: Again, we have some very young grain profile here: with cereals, acetone, some vanilla and bitter wood, maybe a few hints of spices (clove,pepper), and quite the alcohol bite even though it’s only bottled at 40%… Nothing surprising, nothing bad about it, simple youngish grain. It’s creamy alright which is nice.
Finish: Short as expected, with pepper, nutmeg and cereals getting dry and bitter towards the very end.
Bottom line:
Well well. I am not surprised, and I could not argue with quite a few others who notes this is very young unassuming grain. It does not claim to be more, just that it’s packaged inside a nice posh little bottle, which might upgrade it a bit, but that’s it. Surely it’s not meant to be drunk neat, and surely it is not aimed at whisky geeks / maniacs / aficionados. It’s aim is to get new crowds into whisky, and it might just do that, I am not sure. I can imagine it being used as a base of some nice cocktails, but At that price (over 40 quid!) it’s highly overpriced. When i think about some whiskies you can buy at half that price (single malts, properly aged, great value etc) It does not make sense at all. I guess 15 quid or so would be the appropriate price (sans the nice bottle). I guess David Beckham does not endorse products for cheap, and we’re the ones paying for it. My two cents: Ignore. A very basic whisky, not quite aged, and very bad value for money.