Whisky PR corner–October 18th 2013

anCnoc Peter Arkle Limited Edition No.4 ‘Warehouses’ anC PA 4thReveal-2

anCnoc Highland Single Malt Scotch Whisky has announced the fourth and final limited edition release in the coveted Peter Arkle Collection. So far the range included three global releases –anCnoc Peter Arkle No.1 ‘Ingredients’, anCnoc Peter Arkle No.2 ‘Casks’ and anCnoc Peter Arkle No.3 ‘Bricks’. Today the brand unveils anCnoc Peter Arkle No.4 ‘Warehouses’ depicting a traditional dunnage warehouse at Knockdhu Distillery, a building which contributes to anCnoc’s unique character.

anC PA Warehouses
The partnership between anCnoc Single Malt and the renowned illustrator was launched in April2012 and involves a series of limited anCnoc expressions presented in packaging designed by the artist. Gillian Gibson, anCnoc Brand Manager, summarised the successful collaboration: anCnoc has always been regarded as giving whisky drinkers a very contemporary experience of the tradition of malt whisky drinking and this  final design by Peter really lives up to this promise. It’s a great way to end such a special partnership and we’re extremely proud of our four limited editions and the success they have enjoyed.It has been wonderful working with Peter and his designs have perfectly captured anCnoc’s modern side with a nod to its time-honoured traditions. Peter Arkle is a freelance Scottish illustrator, based in New York City. Born in Penicuik he graduated from St. Martin’s School of Art and the Royal College of Art in London, before moving to New York, where his unique style flourished. He has been working freelance since 1993, contributing to books, newspapers and magazines such as The New Yorker, Newsweek and Oprah, in addition to
leading global brands and businesses. He commented on completing the anCnoc collection:
I have really enjoyed working with anCnoc as a collaborative partner throughout the limited edition campaign. The whole project has been inspiring and a great creative challenge, and I’m delighted with the four finished products. My illustrations aim to capture how special and full of character anCnoc whisky is, and I couldn’t have done my job without the
inspiration of the Knockdhu Distillery and its team. I hope anCnoc drinkers have enjoyed seeing all the designs roll out over the past two years as much as I have loved creating them. The Whisky anCnoc Peter Arkle No.4 ‘Warehouses’ was matured in select American ex-bourbon casks as well  as Spanish ex-sherry butts. The resulting whisky displays aromas of cut flowers and lemon meringue which open up to a set honey sweetness, creamy vanilla and a just touch of sherry spice. Rich and firm-textured, the palate reveals sweet flavours of raisins and honey, followed by candied orange peel and fresh custard topped with hot toffee. The finish is long, sweet and spicy, full of dried fruit and caramel.
anCnoc Peter Arkle Limited Edition No.4 ‘Warehouses’ is non chill-filtered, presented at its natural colour and bottled as a premium strength of 46% ABV. The whisky will soon be available online and from specialist retailers in the UK, USA, Germany, Russia and Japan. The recommended retail price in the UK is £50 and the release is limited to 1,000 cases.

Wemyss Malts Release Festive Season’s Single Cask Releases

wemyss_12Edinburgh based boutique Spirits Company Wemyss Malts is delighted to announce the release of their largest parcel of single cask single malt Scotch whiskies to date.
There are 12 casks released this month reflecting the strong demand from customers for high quality single cask Scotch whiskies.

Each cask is a celebration of the unique and contrasting appeals of the different Scotch whisky regions and the latest release covers five of the regions: from Islay, Speyside, Highlands, Lowlands and Campbeltown. Wemyss whiskies are each named after their natural taste and aroma and the full cask list of this release comprises:
"Toffee Glaze" – 1997 single cask from Clynelish, Highlands
"Brandy Casket" – 1989 single cask from Glen Garioch, Highlands
"A Peaty Punch!" – 1997 single cask from Bunnahabhain, Islay
"Seaweed on the Rocks" – 1991 single cask from Bunnahabhain, Islay
"Merchant’s Mahogany Chest" – 1991 single cask from Glen Scotia, Campbeltown
"Tarte au Citron" – 1998 single cask from Auchentoshan, Lowlands
"Citrus Burst" – 1997 single cask from Linkwood, Speyside
"Liquorice Spiral" – 1992 single cask from Glentauchers, Speyside
"Coconut and Sandalwood" – 1992 single cask from Longmorn, Speyside
"Pastille Bouquet" – 1998 single cask from Mortlach, Speyside
"Sweet Mint Infusion" – "1991 single cask from Aultmore, Speyside
"Eastern Promise" – 1995 single cask from Glen Elgin, Speyside
Each cask has been selected and named by the Wemyss tasting panel, under the watchful eye of industry aficionado Charlie Maclean. There are only a few hundred bottles from each cask and the suggested retail prices range from £60 to £105. These bottlings will be available in selected retailers in the UK, EU and key Asian markets.
William Wemyss, Founder and Managing Director at Wemyss Malts, commented: “This is our largest release of single casks since the company started 8 years ago. We continue to work with some more established whisky markets like France, Germany, UK and Taiwan, but are also finding demand from new markets like China and Mexico.

watch this space for tasting notes of some of those new single casks.

 

JW RELEASES JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTEjwww

Today JOHNNIE WALKER, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the collection- the Trade Routes Series.

The Series is inspired by the epic journeys these agents took in their world travels, navigating their way along the famous trade routes of the world: the royal route from the Far East to the Mediterranean coast; the gold route of the Americas and the Caribbean; and the spice road of Europe and Asia, in pursuit of exotic adventures and new business. The three blends in the Trade Routes Series are inspired by the richness of cultures, sights and experiences that they found along these great trade paths and which inspired our master blenders for generations.

JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE is inspired by the majestic history and the sights of the royal trading route, famed for bringing the luxuries of the world to the hands of Kings. The travellers’ tales of the legendary journeys that took place on this road, the precious silks, Persian ornaments, diamonds and pearls that were traded along it, inspired today’s Master Blender to create the most opulent variant in the series.

Full of rich, intense flavours, it is a whisky fit for kings. Blended harmoniously and carefully refined, the dark amber-hued whisky is sourced from the finest hand selected oak casks from the exclusive reserve cellars of JOHNNIE WALKER.

“We sought out only the very finest, beautifully balanced blends that have deep evocative flavours and a character to match,” commented Master Blender Jim Beveridge. He added: “On the nose, there is a vast array of rich fruity flavours including apple, pear, fig and peach. Reflective of the beauty, rarity and exotic nature of the luxury goods that were exchanged on the royal trade route, it has an intense and complex flavour with notes of dried fruit and toffee, handsomely balanced with a subtle woody sweetness and a lingering wispy aromatic smoke. THE ROYAL ROUTE delivers far more depth of character, with richer, multiple layers on the palate.”

Steve White, Marketing Director of Diageo Global Travel and Middle East, said: “The JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE is indeed fit for kings. It is the pinnacle and culmination of the Series and with it we are celebrating the richness of travel and exploration today. It is exclusively available in duty free outlets around the world and we are confident that as a trusted companion to adventure, it will inspire new and bold journeys in today’s world travellers.”

JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE is the culmination of the Trade Route Series, which began with the first release, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE SPICE ROAD™, in December 2012, launched to critical acclaim. It is an evocative expression of the vibrancy, aromas and spices that the JOHNNIE WALKER agents would have discovered in the thriving markets around Asia. The second release, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE™, was launched in March and brings to life Master Blender’s expression of the exotic fruit flavours and rich golden colours of Latin America.

With a recommended retail price of $159 for a 1litre bottle, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE is exclusively available to travellers in duty free stores around the globe

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