Would you pay €150 for A ‘snow phoenix’?
So, A snow phoenix for €150?
Yes, that could be the price (and much more) for such a bottle sold in Israel. As it happens, the Israeli Importer of Glenfiddich had been allocated 60 bottles for the entire country, 15 of which were broken on the way to Israel (talk about rough seas, eh?). So what does the importer do? He decides on auctioning all of the remaining 45 bottles. starting at €120, to the highest bidder. One small addition is that the winners of the auction will receive their bottle in an event hosted by the British ambassador in Tel Aviv.
So, what do you say about this idea?
I am not really liking this…. A bottle of Fiddich for that amount? I guess it’s only relevant for collector’s or really rich people that wouldn’t mind paying a €1000 for a bottle handed to them by the British ambassador. What i ask is what about us, mere mortals, whisky lovers, who enjoy whisky, and want a whisky at a reasonable price (ok, after the 200% customs we have to pay). Where do we come in?
Now what do you think?