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Whisky Round Table #7 is here

2 December 2010 901 views Written by: Gal Granov

It’s that time of the month, and the Whisky Knights meet again. This time Neil & Joel from Cask Strength are our hosts and the topic deals with holiday sales.

the question raised is :

The festive season sees the big players in the spirits business heavily discounting some of our favourite whiskies in the supermarket chains with a view to entice the ‘once a year’ buyer and to grab some healthy market share. But does it de-value the product? Or do you think by discounting decent malts, it allows those with a curiosity to develop their palates further, albeit at a discounted rate?

What can i say? i wish we had those here in Israel, sadly we don’t. It’s a very interesting read. so, enjoy!

Here you go!

Gal.

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